Rankings / Dogs / Ultra Premium Direct

Ultra Premium Direct

Croquettes Chien Adulte Poulet

Dogs · kibble · 12 kg

A

Overall score 85/100 · Excellent

Summary

The kibble that launched the DTC revolution in France. 44% total chicken, direct delivery at unbeatable price.

Sub-scores

A Proteins
A Nutrition balance
A Undesirables
A Transparency
B Species adaptability

Composition analysed

Dehydrated chicken (30%), fresh chicken (14%), rice, chicken fat, salmon oil, FOS, glucosamine

  1. A Dehydrated chicken 30% protein
  2. A Fresh chicken 14% protein
  3. B Rice cereal
  4. A Chicken fat fat
  5. A Salmon oil fat
  6. A FOS (Fructo-oligosaccharides) fiber
  7. A Glucosamine beneficial additive

Nutritional analysis

Crude protein
30%
Crude fat
18%
Ash
7%
Fibre
3%
Moisture
9%

Strengths

  • First ingredient is a named animal protein
  • No undesirable additives detected
  • Transparent labelling (detailed percentages)
  • Balanced nutritional profile

Weaknesses

Similar alternatives

A Orijen Puppy A Orijen Original Adult Poulet A Orijen Six Fish A Acana Wild Prairie Recipe
See all alternatives to Ultra Premium Direct Croquettes Chien Adulte Poulet Top dry food for dogs

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Ultra Premium Direct head-to-head

Editorial face-offs pitting Ultra Premium Direct against rival brands on ingredients, sub-scores and cost per kilo.

Comparison Ultra Premium Direct vs Royal Canin Comparison Ultra Premium Direct vs Acana

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Frequently asked questions

What score does Ultra Premium Direct Croquettes Chien Adulte Poulet get?

Ultra Premium Direct Croquettes Chien Adulte Poulet gets a grade of A (85/100), i.e. "excellent", on the PetFoodRate A to E scale. The grade combines five axes: protein quality, nutritional balance, absence of undesirable ingredients, labelling transparency and species suitability.

What are the strengths and weaknesses of Ultra Premium Direct Croquettes Chien Adulte Poulet?

Strengths: First ingredient is a named animal protein, No undesirable additives detected, Transparent labelling (detailed percentages), Balanced nutritional profile.

Is Ultra Premium Direct Croquettes Chien Adulte Poulet a good fit for dogs?

On species suitability, this product scores B. It is broadly suited to the needs of dogs, as part of a balanced diet.

How does PetFoodRate rate dry food?

PetFoodRate grades every product from A to E independently and deterministically, from the ingredient list and analytical constituents, with no sponsored brands and no influence from affiliate links.