Brand comparison

Ultra Premium Direct vs Royal Canin: the direct-to-consumer challenger vs the vet classic

UPD A (85/100) vs Royal Canin C (58/100). A French brand that ships direct, versus the most-recommended vet brand. Ingredients compared.

Ultra Premium Direct

Croquettes Chien Adulte Poulet

Dogs · dry food

A
85 /100
  • Top ingredients
  • 1 chicken dehydrated 30%
  • 2 fresh chicken 14%
  • 3 rice
  • 4 chicken fat
  • 5 salmon oil
Price/kg 5.50 eu approx. 1.54 eu/day
Full review
VS
Royal Canin

Adult Medium

Dogs · dry food

C
58 /100
  • Top ingredients
  • 1 rice
  • 2 chicken dehydrated 14%
  • 3 corn
  • 4 animal fats unspecified
  • 5 wheat
Price/kg 5.80 eu approx. 1.80 eu/day
Full review
A

Ultra Premium Direct wins: 85/100 (Excellent) against 58/100 for Royal Canin.

5-dimension score breakdown

PetFoodRate scores every product on five independent dimensions. Here's how Ultra Premium Direct and Royal Canin compare on each one.

Dimension Ultra Premium Direct Royal Canin
Proteins A C
Nutrition balance A C
Undesirables A B
Transparency A D
Adaptability B A
Total score 85/100 58/100

Scores are deterministic and based on ingredient composition only. Read our full methodology to understand how each dimension is weighted.

Want to compare Ultra Premium Direct and Royal Canin yourself?

Open the PetFoodRate compare tool to see a full nutritional side-by-side, including protein, fat, moisture percentages and ingredient-level breakdowns.