Pet food brand

B

Ultra Premium Direct

B Average score: 79/100 (Good)

Discover the 11 Ultra Premium Direct products graded A to E by PetFoodRate. Our independent analysis covers protein quality, nutritional value, absence of undesirables, label transparency, and species adaptability.

In short

Ultra Premium Direct averages 79/100 (B) across 11 graded products, 9 of them A or B. It is strongest on "Few undesirables" and weakest on "Ingredient transparency". Top-rated product: Ultra Premium Direct Croquettes Chat Adulte Saumon (88/100).

By Theo Blanchard · reviewed by Max Kowalski · updated June 2026 · independent grading, no sponsorship

A
3
B
6
C
2
D
0
E
0

The Ultra Premium Direct profile across 5 criteria

Average of the A–E sub-scores across the 11 graded Ultra Premium Direct products. The brand is strongest on "Few undesirables" and weakest on "Ingredient transparency".

  • Protein quality B · 83/100
  • Nutritional balance B · 71/100
  • Few undesirables A · 90/100
  • Ingredient transparency C · 63/100
  • Species fit B · 74/100

All Ultra Premium Direct products graded

#1
A 88
Croquettes Chat Adulte Saumon
dry food cats 6.50€/kg
#2
A 86
Croquettes Chien Junior Poulet
dry food dogs 5.80€/kg
#3
A 85
Croquettes Chien Adulte Poulet
dry food dogs 5.50€/kg
#4
B 84
Croquettes Chat Stérilisé Poulet
dry food cats 6.20€/kg
#5
B 84
Croquettes Chien Adulte Saumon
dry food dogs 5.80€/kg
#6
B 78
Croquettes Chat Senior
dry food cats 6.00€/kg
#7
B 78
Croquettes Chien Sensible Agneau
dry food dogs 6.00€/kg
#8
B 74
Croquettes Chien Light
dry food dogs 5.00€/kg
#9
B 73
Pâtée Chat Poulet
wet food cats 7.00€/kg
#10
C 68
Patee Chien Boeuf
wet food dogs 7.00€/kg
#11
C 66
Patee Chat Saumon
wet food cats 7.00€/kg

Our verdict on Ultra Premium Direct

Ultra Premium Direct offers 11 products in our database, covering 2 food types and 2 species. The brand average score is 79/100, a grade B (Good). This score evolves whenever we add products or update our methodology.

Understand the grade

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Frequently asked questions

How many Ultra Premium Direct products are rated?

11 Ultra Premium Direct products are rated by PetFoodRate, with an average score of 79/100 (B).

What is the best Ultra Premium Direct product?

The highest-rated Ultra Premium Direct product in our database is Ultra Premium Direct Croquettes Chat Adulte Saumon (grade A).

Is Ultra Premium Direct a good brand?

Based on its rated products, Ultra Premium Direct averages 79/100, i.e. B on our A to E scale. Quality can vary across ranges: check each product's grade.

How does PetFoodRate rate brands?

Each product is graded A to E on five axes (proteins, nutrition, undesirables, transparency, suitability). A brand's score is the average of its products; only brands with at least 10 rated products enter the comparative ranking.