About
Your pet can't read the label. We do it for them.
PetFoodRate rates every kibble, wet food, and treat from A to E. Independent. Transparent. Zero brand influence.
The story
It started with a bag of kibble with a wolf on it. The packaging promised 'real meat' and 'optimal nutrition'. Three years later, we flipped the bag and found the first ingredient was rice and the third was wheat. The wolf did not eat wheat.
We looked for a public cross-brand method to compare pet food labels from A to E. We did not find one covering the brands and species in our catalog, so we built and published our own.
PetFoodRate was born from the frustration of a pet owner who just wanted to know what was in the bag. Not marketing. Not regulatory jargon. The truth, in one letter from A to E.
The editorial team
The four bylines below are editorial pen names. They organise coverage and keep a consistent voice; they do not represent four separately verifiable real-world experts and imply no veterinary credentials. Every author page repeats this disclosure.
Clara Bell
Editorial lead
Rankings, methodology, editorials. Clara structures the comparative approach and ensures every grade is reproducible.
Sophie Lefevre
Species nutrition specialist
Species guides, animal physiology, nutritional needs. From the obligate carnivore cat to the guinea pig that can't synthesise vitamin C.
Max Kowalski
Ingredient research
Ingredient encyclopedia, technical guides, additive analysis. Max digs through IARC studies and FEDIAF data.
Theo Blanchard
Brand and market analyst
Brand reviews, comparisons, industry analysis. Theo breaks down compositions and tracks reformulations.
What drives us
Total transparency
Every grade is deterministic and reproducible. The methodology is public. No black box.
Zero influence
No brand pays to change a grade. Affiliate links fund the site but never touch the scoring.
For the animal
Your pet depends entirely on your choices. We give them a voice through data.
Our editorial promise
- No payment ever changes a grade. Affiliate links fund the operation but do not touch scoring.
- Open methodology. Every grade is reproducible from our methodology page.
- No medical advice. For any veterinary question, consult a licensed professional.
- Data respect. We never sell your data. See our privacy policy.
How we fund the site
The site is free for all users. We receive an affiliate commission when someone clicks a link to Chewy, Zooplus, Amazon, or another partner marketplace. That commission never touches the scoring. Brands cannot negotiate a grade upgrade.
Your pet cannot read the label. Our role is to make the data comparable, show our sources, and clearly separate an editorial grade from veterinary advice.
Contact
Email us at contact@petfoodrate.com. Brands: please use the same email to flag a composition error or a recent reformulation. We handle these requests on priority.
