Alternatives to Ultra Premium Direct

Alternatives to Ultra Premium Direct: 10 better-rated foods

Ultra Premium Direct averages 79/100 across 12 products on the PetFoodRate independent A–E methodology. Here are 10 better-rated foods worth considering, picked across species and food type.

12 Ultra Premium Direct products graded
79/100 average score
10 better-rated alternatives
View the Ultra Premium Direct catalog

Our Ultra Premium Direct alternative picks

  1. #1
    A

    Top dry food for cats outside Ultra Premium Direct.

    Orijen Cat & Kitten
    94/100
    Check price More alternatives
  2. #2
    A

    Top dry food for dogs outside Ultra Premium Direct.

    Orijen Puppy
    93/100
    Check price More alternatives
  3. #3
    A

    Top dry food for dogs outside Ultra Premium Direct.

    Orijen Original Adult Poulet
    92/100
    Check price More alternatives
  4. #4
    A

    Top dry food for cats outside Ultra Premium Direct.

    Orijen Six Fish Cat
    92/100
    Check price More alternatives
  5. #5
    A

    Top dry food for dogs outside Ultra Premium Direct.

    Orijen Six Fish
    91/100
    Check price More alternatives
  6. #6
    A

    Top dry food for dogs outside Ultra Premium Direct.

    Acana Wild Prairie Recipe
    90/100
    Check price More alternatives
  7. #7
    A

    Top dry food for cats outside Ultra Premium Direct.

    Applaws Kitten
    90/100
    Check price More alternatives
  8. #8
    A

    Top dry food for dogs outside Ultra Premium Direct.

    Carnilove Fresh Chicken & Rabbit
    89/100
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  9. #9
    A

    Top wet food for cats outside Ultra Premium Direct.

    Applaws Natural Tuna Fillet
    87/100
    Check price More alternatives
  10. #10
    A

    Top wet food for dogs outside Ultra Premium Direct.

    Lily's Kitchen Terrine Grain-Free
    87/100
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How we select alternatives to Ultra Premium Direct

For each species + food type combination represented in the Ultra Premium Direct range, we identify the highest-scored product from a competing brand. The A–E score synthesises five criteria: protein quality, overall nutritional balance, absence of undesirable additives, ingredient transparency, and species fit. No sponsorship can change a product's score — the methodology is applied uniformly across the catalog.

Want to dig into a specific alternative? Each card above points to that product's dedicated /alternatives/<product>/ page, which adds cheaper-per-kg sub-rankings and other food-type options for the same species.

Full methodology →

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