Pet food brand

B

Instinct

B Average score: 78/100 (Good)

Discover the 3 Instinct products graded A to E by PetFoodRate. Our independent analysis covers protein quality, nutritional value, absence of undesirables, label transparency, and species adaptability.

In short

Instinct averages 78/100 (B) across 3 graded products, 3 of them A or B. It is strongest on "Few undesirables" and weakest on "Ingredient transparency". Top-rated product: Instinct the raw brand raw meals:puppy (79/100).

By Theo Blanchard · reviewed by Max Kowalski · updated June 2026 · independent grading, no sponsorship

A
0
B
3
C
0
D
0
E
0

The Instinct profile across 5 criteria

Average of the A–E sub-scores across the 3 graded Instinct products. The brand is strongest on "Few undesirables" and weakest on "Ingredient transparency".

  • Protein quality A · 85/100
  • Nutritional balance B · 75/100
  • Few undesirables A · 90/100
  • Ingredient transparency C · 60/100
  • Species fit B · 75/100

All Instinct products graded

#1
B 79
raw meals:puppy
raw food dogs
#2
B 79
Raw Boost Mixers
dry food dogs
#3
B 77
Instinct Chicken Recipe
dry food dogs

Our verdict on Instinct

Instinct offers 3 products in our database, covering 2 food types and 1 species. The brand average score is 78/100, a grade B (Good). This score evolves whenever we add products or update our methodology.

Understand the grade

Keep exploring

All brands Compare pet food brands Best by category Top by species and type Compare 2 products Side by side, grade by grade

Frequently asked questions

How many Instinct products are rated?

3 Instinct products are rated by PetFoodRate, with an average score of 78/100 (B).

What is the best Instinct product?

The highest-rated Instinct product in our database is Instinct the raw brand raw meals:puppy (grade B).

Is Instinct a good brand?

Based on its rated products, Instinct averages 78/100, i.e. B on our A to E scale. Quality can vary across ranges: check each product's grade.

How does PetFoodRate rate brands?

Each product is graded A to E on five axes (proteins, nutrition, undesirables, transparency, suitability). A brand's score is the average of its products; only brands with at least 10 rated products enter the comparative ranking.