Theo Blanchard

About Theo

Theo Blanchard leads consumer and market coverage at PetFoodRate. He tracks brand positioning, pricing trends, and the gap between 'premium' marketing and actual ingredient quality. His beat includes private-label supermarket brands, veterinary prescription diets, and the subscription box category. He brings nine years of consumer and retail research experience and holds a business degree from HEC Paris.

What this beat covers

• Brand comparisons
• Price tracking
• Private label brands
• Prescription diets

Editorial pen name disclosure

Theo Blanchard is an editorial pen name used by the PetFoodRate team for continuity of voice across our coverage. The biography above describes the role and experience of the editorial position, not a single real-world individual. We publish under pen names so our writers can keep their personal information private while we build long-running coverage of the pet food market.

All PetFoodRate articles are reviewed against primary sources (FEDIAF, AAFCO, published pet nutrition literature). For medical decisions about your pet's diet, always consult a licensed veterinarian.